Brand: Johnson & Johnson Consumer Group
Brand owner: Johnson & Johnson
Lead agency: Nugit
Industries: Toiletries & cosmetics
Media channels: Websites & microsites
Budget: Up to 500k
Being a big multinational consumer company, Johnson & Johnson is no stranger to data. With its presence across multiple markets and brands, each with its own activations and marketing activities, the company handles a staggering amount of data daily. It also had a fragmented way of looking at the data – working with analytics and media agencies to analyse multiple reports, access various dashboards, before correlating the data to come up with insights to apply to its business.
With J&J's goal of becoming a more digitally-driven company, it needed a scalable solution to democratise and standardise data across all markets – a single source of truth that aids in driving impact and efficiencies in data analysis, enabling alignment across brands and markets to evaluate standardised measures of success.