JetBlue: FlyBabies

This case study shows how JetBlue, an airline brand, increased brand awareness and sales in the US by showing flyers and mothers alike that they understand the hardships of a crying baby on a flight.

Campaign details

Brand: JetBlue Brand Owner: JetBlue Lead Agency: MullenLowe Boston Contributing Agencies: Hey Baby Country: United States Industries: Airlines Media Channels: Content marketing, Events & experiential, Games & competitions, Online video, Public relations, Social media, Word of mouth, advocacy Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands