Incredible India: From the Incredible in India to the Incredible in You

Incredible India, the international tourism campaign maintained by its government, expanded tourist interest in India by predominantly targeting millennials from the US and UK.

Campaign details

Brand: Incredible India Brand owner: The Ministry of Tourism, The Government of India Lead agency: McCann Worldgroup India Country: Global Industries: Destinations and locations Media channels: Online video, Social media, Television Budget:1 - 3 million

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