Campaign details
Brand: IKEABrand owner: IKEALead agency: ACNE, IKEA Creative HubCountry: GlobalIndustries: Furniture & furnishings retailMedia channels: Social media Budget: No budget
Executive summary
As an ongoing brief within the agency, IKEA wanted to communicate its values – that it is a company making the everyday better for people through what it calls 'democratic design'. It wanted consumers to know that, behind every product it creates, the everyday life of people is taken into consideration. Its viewpoint was "why should function, quality and design be a privilege for the...