IKEA: This Charges Everything

Johan Bello, Rebecka Hoffmann

Home furnishing brand IKEA produced a reactive campaign, specifically for social media, to sell its wireless charging furniture in Europe, Asia Pacific and North America.

Campaign details

Brand: IKEABrand owner: IKEALead agency: ACNE, IKEA Creative HubCountry: Europe, Asia Pacific, North AmericaIndustries: Furniture & furnishings retailMedia channels: Social mediaBudget: No budget

Executive summary

The news is out there. The latest iPhone 8 model supports wireless charging. Finally, the time is here when iPhone owners can make use of IKEA's multi-functional RIGGAD – your phone's favourite lamp.

This campaign is IKEA's lovely tribute to Silicon Valley's favourite tech company.

This reactive campaign for home furnishing brand IKEA was launched the same day as the...

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