Honda: Real View Test Drive

Car manufacturer Honda used neuroscience techniques to create an online content programme to increase online engagement with prospective Honda buyers, globally.

Campaign details

Brand: HondaBrand owner: Honda Motor GroupLead agency: DigitasLBi, Saddington BaynesCountry: GlobalIndustries: Automakers & marquesMedia channels: Content marketing, Online video, Packaging & design, Social media, Virtual & augmented reality, Websites & micrositesBudget: 500k - 1 million

Executive summary

Working with DigitasLBi, production company Saddington Baynes developed a virtual Honda showroom, fusing together live action and CG imagery. The campaign takes prospective customers on an in-depth virtual tour of Honda's range of cars through the immersive Real View Test Drive online content programme.

To achieve an appropriate response from...

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