Harley-Davidson: Common Ground

Harley-Davidson, the motorbike brand, used a documentary series to connect with young people in Canada and increase sales.

Campaign details

Brand: Harley-DavidsonBrand owner: Harley-Davidson CanadaLead agency: Zulu Alpha KiloContributing agencies: Initiative, Artifact NonfictionCountry: CanadaIndustries: Motorcycles, bikesMedia channels:Content marketing, Online video, Outdoor,...

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