German Rail: No Need to Fly – Around the World in Germany
Isabelle Schnellbuegel, Carla Funk
Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.
Campaign details
Brand: German RailBrand owner: German RailAgency: Ogilvy GermanyMarket: GermanyIndustries: Rail, coach, boat & car rentalMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
How can we take a creatively successful...
