German Rail: No Need to Fly – Around the World in Germany

Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.

Campaign details

Brand: German RailBrand owner: German RailAgency: Ogilvy GermanyMarket: GermanyIndustries: Rail, coach, boat & car rentalMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

How can we take a creatively successful...