EGBank: The Chronicles of Oufa

EGBank used a non-traditional campaign on social media to target Egyptian youth and secure their custom.

Campaign details

Brand: EGBankBrand owner: EGBankLead agency: FP7/CAIRO, Part of McCann World GroupCountry: EgyptIndustries: BanksMedia channels: Content marketing, Online video, Public relations, Social media, TelevisionBudget: 500k - 1 million

Executive...