eBay: Real people make a real difference

E-commerce platform eBay used a social media campaign to achieve significant positive change in how it is perceived by US and UK youth.

Campaign details

Brand: eBayBrand owner: eBayLead agency: Interfuse Communications, a Ketchum agencyCountry: United Kingdom, United StatesIndustries: Online retailMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Online auction...

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