Campaign details
Brand: eBayBrand owner: eBayLead agency: Interfuse Communications, a Ketchum agencyCountry: United Kingdom, United StatesIndustries: Online retailMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Online auction site eBay wanted to improve its perception and awareness among US and UK GenZennials (aged 16-28) in the crowded e-commerce marketplace, but sought how to do so. We learned that GenZennials view their purchasing habits as extensions of their positive moral compass.
We leaned into eBay's Global Impact CSR pillars (Opportunity for All, Circular Economy and eBay for...