DB Export: I'm Drinking It For You

Ahmad Salim, James Tucker

Beer brand DB used a multiplatform takeover encompassing TV, radio, print, digital, social and experiential to launch its DB Export Gold Extra Low Carb beer in New Zealand.

Campaign details

Brand: DB ExportBrand owner: DB BreweriesLead agency: Colenso BBDOContributing agencies: Dentsu Aegis Network, Drum Agency, The Sweet Shop, The EditorsMarket: New ZealandIndustries: Beer & ciderMedia channels:Events & experiential, Integrated,...

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