Colors: Sunday is Her Holiday

Colors Marketing

Media company Viacom18 launched campaign Sunday is Her Holiday to raise awareness of and respond to the selflessness of women's efforts for the home and family in India.

Campaign details

Brand: ColorsBrand owner: Viacom18Lead agency: Leo Burnett OrchardCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Viacom18 is a media company in India that has always believed that entertainment should – where it can – nudge society forward, in big or small ways. The Sunday is Her Holiday campaign was an embodiment of this belief and a tribute to the tireless work of women homemakers.

All women are working women, whereas men generally enjoy five-day work weeks. Most women...

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