Campaign details
Brand: ColorsBrand owner: Viacom18Lead agency: Leo Burnett OrchardContributing agencies: Midas Next, Market Men, HansaCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Events & experiential, Integrated, Online display, Online video, Other & ambient media, Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: Up to 500k
Executive summary
Bigg Boss, shown on the Colors TV channel, has been one of the most popular shows on Indian television and has enthralled the audience for nine seasons. Every year the season was made bigger and better but the 10th...