Coca-Cola: Hijacking the African Cup

Naila Fattouh

Beverage brand Coca-Cola used an imaginative integrated campaign to start a conversation around football and increase awareness during the African Cup of Nations in Egypt.

Campaign details

Brand: Coca-ColaBrand owner: The Coca-Cola CompanyLead agency: FP7/CAIRO, Part of McCann World GroupCountry: EgyptIndustries: Carbonated soft drinksMedia channels:Content marketing, Events & experiential, Merchandise & free gifts,...

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