Chevrolet OnStar: Relax, you have OnStar

Arturo Velazquez, Evert Santiago, Itzel Elorza, Agustin Cardenas et al.

Car manufacturer Chevrolet used a content-led strategy to explain the benefits of its OnStar telematics system and appeal to car buyers in Mexico.

Campaign details

Brand: Chevrolet OnStarBrand owner: General MotorsLead agency: Commonwealth McCann, MRM/McCannCountry: MexicoIndustries: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Email marketing, Integrated, Magazines - consumer, Mobile & apps, Online display, Online video, Radio & audio, Social media, TelevisionBudget: 1 - 3 million

Executive summary

OnStar is a telematics system available only in General Motors vehicles that provides integrated solutions that range from step-by-step navigation to automatic crash response and vehicle localization and deactivation, all at the touch of a button. This complex technology is paired with...

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