Cadbury OREO: Seriously, you have to try it!

Chocolate brand Cadbury recruited an internet celebrity to encourage UK consumers to try two new products.

Campaign details

Brand: Cadbury OREOBrand owner: Mondelēz InternationalLead agency: VCCP Partnership, CaratContributing agencies: Golin, ElvisCountry: United KingdomIndustries: ConfectioneryMedia channels:Merchandise & free gifts, Online display, Online...

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