Cadbury OREO: Seriously, you have to try it!

Chocolate brand Cadbury recruited an internet celebrity to encourage UK consumers to try two new products.

Campaign details

Brand: Cadbury OREO Brand owner: Mondelēz International Lead agency: VCCP Partnership, Carat Contributing agencies: Golin, Elvis Country: United Kingdom Industries: Confectionery Media channels: Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Product sampling, Public relations, Social media, Word of mouth, influencers 500k - 1 million

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