Campaign details
Brand: Byblos BankBrand owner: Byblos BankLead agency: FP7 McCann BeirutContributing agencies: TellTale, UM LebanonCountry: LebanonIndustries: BanksMedia channels: Content marketing, Events & experiential, Merchandise & free gifts, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Byblos Bank’s Makers account was struggling. This account is made for people aged 18 to 24 years old, an age group that is sceptical about the state of the country and determined to leave as soon as they finish university. The account was...