BT Sport: It's not cricket, it's the Ashes

Tim Whirledge, Ed Cracknell

BT Sport, the sports TV channel, used social media, OOH and media partnerships to increase awareness of its rights to broadcast cricket and grow sales in the UK.

Campaign details

Brand: BT SportBrand owner: BTLead agency: AMVBBDOCountry: United KingdomIndustries: TV channels, services, programmesMedia channels: Online video, Outdoor, out-of-home, Print, general, unspecified, Search marketing, Social mediaBudget: ...

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