Bodyform/Libresse: #bloodnormal – This is what happens when whores and pimps become marketers

Bodyform, the feminine hygiene brand, used a digital film to break taboos and connect with women globally.

Campaign details

Brand: Bodyform/LibresseBrand owner: EssityLead agency: AMVBBDOCountry: GlobalIndustries: Feminine hygieneMedia channels: Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

When we launched our campaign,...