Campaign details

Brand: belVita Breakfast Biscuits
Brand owner: Mondelēz International
Lead agency: HMT Associates
Country: United States
Industries: Bread, cake, biscuits
Media channels: Sales promotion, Social media, Word of mouth, influencers
Budget: Up to 500k

Executive summary

Mondelēz International wanted to leverage the New Year time frame to drive awareness of the belVita brand through the introduction and trial of two new belVita Breakfast Biscuits products: belVita Blueberry Breakfast Bites and belVita Vanilla Oat Breakfast Biscuits.

This time of year, when people are looking to get back into a better morning routine, presented a perfect opportunity for belVita Breakfast Biscuits. These lightly sweetened, crunchy biscuits are specially baked to release four hours of nutritious steady energy, to be enjoyed as part of a balanced breakfast including low-fat fruit and dairy, and provide shoppers with a better-for-you breakfast option.