Barclays Private Bank: Smarter Giving

Barclays Private Bank devised a philanthropic campaign to help increase donations from high net worth individuals to the charity sector in the UK and Europe.

Campaign details

Brand: Barclays Private Bank Brand owner: Barclays Agencies: Ogilvy, OMD Market: United Kingdom, Switzerland, Monaco Industries: Banks Media channels:Content marketing, Email marketing, Events & experiential, Magazines, business & trade 500k - 1 million

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