Bank of America: Echoes of Vietnam

Jessica Perrin

Bank of America created an online streaming audio-visual experience based on the Vietnam War to drive positive sentiment among millennials in the US.

Campaign details

Brand: Bank of AmericaBrand owner: Bank of AmericaLead agency: GroupeConnect, StarcomContributing agencies: Hill Holliday, Octagon Frukt, Burson-MarstellerCountry: United StatesIndustries: BanksMedia channels:Content marketing, Newspapers, Online...

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