Bank of America: Echoes of Vietnam

Bank of America created an online streaming audio-visual experience based on the Vietnam War to drive positive sentiment among millennials in the US.

Campaign details

Brand: Bank of America Brand owner: Bank of America Lead agency: GroupeConnect, Starcom Contributing agencies: Hill Holliday, Octagon Frukt, Burson-Marsteller Country: United States Industries: Banks Media channels: Content marketing, Newspapers, Online video, Outdoor, out-of-home, Radio & audio, Social media, Sponsorship - media 5 - 10 million

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