Antarctica's Web Series: A new way in beer branded content

João Gabriel Fernandes, David Gross, Mariana Corradi, Mariana Nobis

Beer brand Antarctica used a highly interactive campaign to increase engagement and awareness among young consumers in Brazil.

Campaign details

Brand: AntarcticaBrand owner: AB InBevLead agency: AlmapBBDOContributing agencies: Blinks, B/FerrazCountry: BrazilIndustries: Beer & ciderMedia channels:Cinema, Content marketing, Events &  experiential, Livestreaming, Mobile...

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