Aegon Life: Effective content for boosting sales

Mandeep Singh Gulati

Life insurance company Aegon Life used a light-hearted digital campaign in India to relaunch an existing business with a shift to a digital-first business model.

Campaign details

Brand: Aegon LifeBrand owner: Aegon Life Insurance Pvt LtdLead agency: DDB Mudra India, iProspect IndiaCountry: IndiaIndustries: InsuranceMedia channels: Content marketing, Online display, Online video, Programmatic display, Social mediaBudget: 500k - 1 million

Market background and objectives

In 2016, Aegon Religare, a life insurance company in India, was successfully relaunched as Aegon Life using a digital-first strategy. After the relaunch, Aegon Life had to sustain the same momentum and ensure that sales plans kept increasing. This was especially true during the key tax-saving period of January-March (JFM). The objective...

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