Campaign details

Brand: adidas
Brand owner: adidas
Lead agency: We Are Social
Country: Europe
Industries: Sportswear
Media channels: Content marketing, Online video, Social media, Word of mouth, influencers
Budget: Up to 500k

Executive summary

This case study shows how adidas Football, the global sportswear brand, combined the power of influencer marketing and long form content to create hype and drive subscribers to its grassroots football platform.

This paper shows that in order to achieve objectives you need to break marketing conventions, and in an era where social platforms are pushing brands, to be successful you need to go against the grain. The campaign's key belief was to rely on the story being told to capture consumers' attention, rather than the length of the video.

Market background and objectives