adidas: Tango Squad F.C.

Sportswear brand adidas drove subscriptions to its grassroots football community, Tango, by targeting young urban football fans across Europe.

Campaign details

Brand: adidasBrand owner: adidasLead agency: We Are SocialCountry: EuropeIndustries: SportswearMedia channels: Content marketing, Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

This case study shows how...