Absolut: True Colors of Slovakia

Martin Woska

Premium vodka brand Absolut launched a controversial campaign in Slovakia to raise brand awareness and promote a message of diversity.

Campaign details

Brand: Absolut VodkaBrand owner: Pernod RicardLead agency: Triad AdvertisingCountry: Slovak RepublicIndustries: Spirits & liquorsMedia channels:Content marketing, Merchandise & free gifts, Online video, Outdoor- out-of-home, Public...

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