Campaign details
Brand: UN Women Brand owner: United Nations Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Charities & voluntary organisations Media channels: Word of mouth, Influencers, KOLs, Online display, Websites & microsites, Outdoor, Out-of-home, Public relations Budget: No budget
Executive summary
Genital mutilation, domestic violence, marital rape… illegal to show but in many countries legal to do. How do you raise awareness of these issues when you can’t legally show them?
Our campaign for UN Women, ‘UNseen Story’, leveraged the...