Nissan North America: From Selling the Deal to Selling the Brand
Elliott Bastien, Leslie Stone
In a 'bigger than advertising' activation, auto brand Nissan set in motion a total brand transformation that aimed to thrill consumers and turn employees into advocates in order to enhance perceptions of the brand and boost profits in the US.
Campaign details
Brand: Nissan Brand owner: Nissan Entrant company: Nissan UnitedIdea creation: In house Market: United States Sector: Automakers & marques Media channels:Word of mouth, Influencers, KOLs, Print - general, Events & experiential, Social media,...
