Nissan North America: From Selling the Deal to Selling the Brand

In a 'bigger than advertising' activation, auto brand Nissan set in motion a total brand transformation that aimed to thrill consumers and turn employees into advocates in order to enhance perceptions of the brand and boost profits in the US.

Campaign details

Brand: Nissan Brand owner: Nissan Entrant company: Nissan UnitedIdea creation: In house Market: United States Sector: Automakers & marques Media channels:Word of mouth, Influencers, KOLs, Print - general, Events & experiential, Social media,...

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