Frito-Lay: Rescuing "Your Mother" (Tu Madre) From Insult

Frito-Lay, a fast-moving consumer goods brand, launched a campaign in Guatemala to reach 200,000 people with editorial media coverage, reach 2.5 million Facebook users and reinforce brand purpose.

Campaign details

Brand: Frito-Lay Brand owner: PepsiCo Entrant company: PepsiCoIdea creation: BBDO Guatemala Market: Guatemala Sector: Savoury snacks, potato chips Media channels: Word of mouth, Influencers, KOLs, Public relations Budget: Up to 500k

Executive summary...

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