Campaign details
Brand: Dodge Autos Brand owner: Stellantis Entrant company: GLUEIQMarket: United States Sector: Automakers & marques Media channels: Email marketing, Word of mouth, Influencers, KOLs, Social media, Online video, Websites & microsites, Public relations, Television & Connected TV Budget: 3 - 5 million
Executive summary
In light of a drastically changing post-pandemic job market, we teamed up with Dodge to create a campaign that empowered brand enthusiasts, and captured the hearts and minds of fans with a reward unlike any other.
We set out to...