U.S. Army and Independence Day: Resurgence Partnership

This case study shows how the U.S army partnered with a upcoming Hollywood movie to change audience perception of the organisation and increase its recruitment numbers.

U.S. Army and Independence Day: Resurgence Partnership

Campaign Details

Brand: U.S. Army Brand Owner: U.S. Army Lead Agency: McCann Worldgroup Contributing agencies: MRM//McCann Country: United States Industry: Military & emergency services Channels used:Cinema, Events & experiential, Mobile & apps, Online video, Print - general, unspecified, Public relations, Search, Social media, Television, Websites & microsites 10 - 20 million

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