Campaign details
Brand: Universal Studios SingaporeBrand owner: Resorts World Sentosa, SingaporeLead agency: PHD SingaporeCountry: SingaporeIndustries: Museums, attractions, librariesMedia channels: Outdoor, out-of-home, Radio & audio, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
Universal Studios Singapore had set the standard for Halloween in Singapore since 2011, with its marquee Halloween Horror Nights event – a mix of haunted houses, scare zones, zombies and rollercoasters.
However, after six years of scaring Singaporeans, selling tickets to new and repeat guests became increasingly challenging, as Singaporeans started to get...