TRESemmé Runway Ready: Turning social currency into social commerce

TRESemmé, a premium hair-care brand under the Unilever portfolio, achieved unprecedented growth in the Philippines by creating a digital ecosystem linked to the Runway Ready event.

Campaign details

Brand: TRESemméBrand owner: UnileverLead agency: Ogilvy & MatherCountry: PhilippinesIndustries: Hair careMedia channels:Content marketing, Events & experiential, Online display, Online video, Programmatic display,...