Campaign details
Brand: Star PlusBrand owner: Star IndiaLead agency: MindshareCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Social media, Word of mouth, advocacyBudget: Up to 500k
Market background and context
The Star Parivaar Awards are the biggest awards night for the television industry in India. Compared to previous years, the build-up buzz around the awards show had decreased and the competition on telecast day was very challenging. We needed to ensure a very high buzz on the day of the awards, which would in turn convert into viewership....