Star Sports: From finger sport to physical sport – PKL 3 Chhota Bheem

The Indian Pro Kabaddi League (PKL) made kabaddi a popular sport among children through a much-loved animated cartoon.

Campaign details

Brand: Star SportsBrand owner: Star India Pvt LtdLead agency: MindshareCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Sponsorship - media, TelevisionBudget: Up to 500k

Executive Summary

In India, sport is just...