Sky Sports: Start of Season

This case study describes how UK broadcaster Sky Sports launched the new Premier League football season by giving fans tailored content.

Sky Sports: Start of Season

Tom Mills and Marine Turner

Campaign Details

Brand: Sky Sports Brand Owner: Sky Lead Agency: MediaCom Country: UK Industry: TV channels, services, programmes Channels used: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Social media, Television 10 - 20 million

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