Skinny Mobile: The Best 'Freekend' Christmas Ever!

Skinny Mobile, a no-frills New Zealand telco, used an integrated channel approach to focus promotion on its data offering, instead of handsets, to deliver growth in the competitive Christmas period.

Campaign details

Brand: SkinnyBrand owner: Spark NZLead agencies: PHD New Zealand, Platform29Contributing agency: Many MindsCountry: New ZealandIndustries: Telephone & internet servicesMedia channels:Competitions & contests, Integrated, Mobile &...

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