Campaign details

Brand: Skinny
Brand owner: Spark NZ
Lead agencies: PHD New Zealand, Platform29
Contributing agency: Many Minds
Country: New Zealand
Industries: Telephone & internet services
Media channels: Competitions & contests, Integrated, Mobile & apps, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Product placement, Radio & audio, Search marketing, Television
Budget: 500k - 1 million

Executive summary

Christmas is the most critical time for telco companies. In 2017, New Zealand's smallest telco Skinny Mobile, was facing its toughest Christmas with the loss of its biggest sales channel. As if that wasn't bad enough, Skinny also had a weak handset offer and a brand that few people considered. Skinny needed a Christmas miracle.