Campaign details
Brand: Sainsbury'sBrand owner: Sainsbury'sLead agency: PHDContributing agencies: AMVCountry: United KingdomIndustries: Supermarkets & grocery storesMedia channels: Content marketing, TelevisionBudget: 500k - 1 million
Sainsbury's: Getting Gogglebox animated about Sainsbury's Christmas food
UK supermarket chain Sainsbury's used three different approaches to TV ads during its Christmas campaign, including a partnership with TV show Gogglebox, to boost sales.
