Sainsbury's: Getting Gogglebox animated about Sainsbury's Christmas food

UK supermarket chain Sainsbury's used three different approaches to TV ads during its Christmas campaign, including a partnership with TV show Gogglebox, to boost sales.

Campaign details

Brand: Sainsbury'sBrand owner: Sainsbury'sLead agency: PHDContributing agencies: AMVCountry: United KingdomIndustries: Supermarkets & grocery storesMedia channels: Content marketing, TelevisionBudget: 500k - 1 million

Executive summary...

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