Sainsbury's: Getting Gogglebox animated about Sainsbury's Christmas food

UK supermarket chain Sainsbury's used three different approaches to TV ads during its Christmas campaign, including a partnership with TV show Gogglebox, to boost sales.

Campaign details

Brand: Sainsbury's Brand owner: Sainsbury's Lead agency: PHD Contributing agencies: AMV Country: United Kingdom Industries: Supermarkets & grocery stores Media channels: Content marketing, Television Budget: 500k - 1 million

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