Puck: Save the Cows

Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.

Campaign details

Brand: Puck Brand owner: Arla Foods Lead agency: FP7 McCann Dubai Contributing agencies: Snapchat, PHD UAE Country: Saudi Arabia, United Arab Emirates Industries: Sauces, seasonings, condiments Media channels: Competitions & contests, Gaming & in-game advertising, Packaging & design, Point-of-purchase, in-store, Social media, Virtual & augmented reality Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands