Philips: 11.11 and The Art of War - Why mastery of data without good human design will only lead to mediocre results
Campaign Details
Brand: PhilipsBrand Owner: Royal PhilipsLead Agency: Carat ChinaCountry: ChinaIndustry: Furnishings & fittings, Home applicances, SundriesChannels used: Online display, SearchBudget: 500k - 1 million
Executive summary
This campaign was carried out by Carat China for Philips China. The goal of the campaign was to achieve 100% year-on-year growth in sales for an ecommerce event in China – the huge 11.11 sale on...