Pepsi: A/R Football

Pepsi built Thailand's first web-based augmented-reality football game topped off with great prizes that were very appealing to its young, target audience.

Campaign details

Brand: Pepsi Brand owner: Suntory PepsiCo Beverage (Thailand) Lead agency: Mindshare Thailand Country: Thailand Industries: Carbonated soft drinks Media channels: Games & competitions, Livestreaming, Online display, Programmatic display, Social media, Virtual & augmented reality Up to 500k

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