Omnitel: Compass mobile banner
Brand owner: Omnitel
Lead agency: Open Agency
Contributing agencies: Adell Taivas Ogilvy, Adform
Industry: Telephone & internet services
Channels used: Mobile & apps
Budget: Up to 500k
Mobile service provider Omnitel launched some special offers for international calls.
We made a mobile banner, which is responsive to a smartphone's built-in compass. When users pointed the phone in different directions, it showed the distance to the place, together with special roaming offers.