Omnitel: Compass mobile banner
Campaign details
Brand: OmnitelBrand owner: OmnitelLead agency: Open AgencyContributing agencies: Adell Taivas Ogilvy, AdformCountry: LithuaniaIndustry: Telephone & internet servicesChannels used: Mobile & appsBudget: Up to 500k
Executive summary
Mobile service provider Omnitel launched some special offers for international calls.
We made a mobile banner, which is responsive to a smartphone's built-in compass. When users pointed the phone in different directions, it showed the distance to the place, together with special roaming offers.