Omnitel: Compass mobile banner

Mykolas Pleskas, Erika Taraškevi Čiūtė

Campaign details

Brand: Omnitel
Brand owner: Omnitel
Lead agency: Open Agency
Contributing agencies: Adell Taivas Ogilvy, Adform
Country: Lithuania
Industry: Telephone & internet services
Channels used: Mobile & apps
Budget: Up to 500k

Executive summary

Mobile service provider Omnitel launched some special offers for international calls.

We made a mobile banner, which is responsive to a smartphone's built-in compass. When users pointed the phone in different directions, it showed the distance to the place, together with special roaming offers.

Market background and context