Olper's: Nutrition In Every Sip

Fahad Ahmed, Sidra Farooqi and Ayesha Z. Randhawa

Campaign details

Brand: Olper's
Brand Owner: Engro Foods
Lead agency: Starcom Pakistan
Contributing agencies: Synite Digital, Adsells Advertising, Bulls Eye Communication, Xenith Public Relations
Country: Pakistan
Industry: Dairy products, fats, oils
Channels used: Events & experiential, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Social media, Television, Websites & microsites
Budget: 1 - 3 million

Executive summary

Olper's, a premium milk brand from Pakistan, set itself the task of breaking one the oldest beliefs embedded in the Pakistani market regarding the use of unbranded loose milk (milk sold in bulk out of a large container). Housewives boil loose milk in the belief that this will get rid of any germs.