Olper's: Nutrition In Every Sip
Campaign details
Brand: Olper'sBrand Owner: Engro FoodsLead agency: Starcom PakistanContributing agencies: Synite Digital, Adsells Advertising, Bulls Eye Communication, Xenith Public RelationsCountry: PakistanIndustry: Dairy products, fats, oilsChannels used: Events & experiential, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
Olper's, a premium milk brand from Pakistan, set itself the task of breaking one the oldest beliefs...