Molson Canadian: Make it Canadian

Molson Canadian, a beer brand, launched a campaign to promote its own brand as well as that of its competitors in Canada.

Campaign details

Brand: Molson Canadian Brand owner: Molson Coors Lead agencies: Wavemaker Canada, Rethink Contributing agencies: Citizen, We Are Social Market: Canada Sector: Beer & cider Media channels: Newspapers, Online display, Online video, Packaging & design. Social media 1 - 3 million